Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide.

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

A heartfelt film for the changing Filipino family

This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.

Jollibee said the film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.
Joyful Christmas Stores illuminate the nation

Now on its third year, Jollibee’s Joyful Christmas Stores have returned brighter and bigger. This 2025 season marks the largest rollout to date, with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.

Customers may locate these decorated stores through the Jolly Christmas Tours digital map powered by Google.

The celebration continued in select schools like Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary School in Marikina. Students received Jollibee Kids Values Books and treats for free, bringing early Christmas cheer to young learners.

New offerings that complete holiday gatherings

Inside the stores, customers can get their hands on the Christmas Bundle, available nationwide for ₱399, which includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, offering a festive treat for the whole family. Promo runs until December 31, 2025.
Customers can also enjoy the new Family Super Meals, starting at ₱599, perfect for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee is also expanding its Christmas Big Order Service, making holiday celebrations easier for families, offices, schools, and communities looking for delicious, hassle-free party food.

TAGUIG CITY, Philippines — Sundry Food Hall officially opened its newest branch in Bonifacio Global City with a grand opening celebration on Monday, December 15, inviting diners to experience a more elevated take on casual group dining—one where barkadas and families can share a table while ordering from multiple crowd-favorite brands in one destination.

Designed to feel like a cozy place to linger (not just a quick stop), Sundry Food Hall BGC puts the spotlight on what the brand calls its “mix and match” experience: a lineup of well-loved food and dessert concepts gathered under one roof—so groups don’t have to split up (or settle on just one cuisine) to satisfy everyone’s cravings. Guests can enjoy a wide range of offerings, from a boneless rice meal at 24 Chicken and a comforting bowl of beef noodle soup from Wann Mann, to a decadent chocolate cake from Big Al’s or a refreshing Panda Milk Tea from Coco—among many other options. The concept also carries over to delivery, where customers can order across different brands with a single delivery fee—a core convenience feature of Sundry Food Hall.

EastWest, foodpanda, and Visa jointly introduced their cobranded credit card at a launch event held in Makati City, where they welcomed media friends for a first look at the new product. It is positioned as the Ultimate Foodie Card for food lovers seeking an instantly rewarding experience for everyday cravings.

The EastWest foodpanda Visa Credit Card offers up to 10 percent cashback on foodpanda orders worth up to Php 4,000 (or cash back worth PHp 400) after which, foodpanda orders will continue to earn 3 percent. It also gives 1 percent cash back on all international spend and 0.3 percent on local transactions, with a total monthly cashback cap of Php 1,000 to be credited weekly to the user’s pandapay wallet. These features bring real-time value to one of today’s most popular digital lifestyles.

This Christmas, Jollibee takes a more heartfelt turn—focusing on what makes the season meaningful: FAMILY.

In a time when life feels busier, distances grow longer, challenges arise, and many Filipinos find themselves away from home, Jollibee’s newest holiday campaign, “Buo ang Saya ng Pasko,” uplifts our spirits and reminds us that true joy is found in togetherness with family—however it’s formed: by blood, by bond, or by choice.

Through a series of touching vignettes in its new Christmas film, Jollibee captures how both typical families and different versions of Filipino families now come together -- There’s the nurse celebrating a night shift with hospital staff, a security guard sharing laughs with fellow workers, a couple treating their beloved pets like family, a single mother and her daughters finding joy in a simple Jollibee meal and a large family celebrating Christmas reunions across generations.

Says Dorothy Dee-Ching - VP and Head of Marketing, Jollibee Philippines:

"What makes Filipino Christmases so special is the love we share and the joy we bring to one another. Family has always been at the heart of every Filipino Christmas, but we also know that times have changed. By embracing the many ways we now define family, we hope to rekindle in everyone the true meaning of joy this season — that Christmas is complete not when everything is perfect or traditional, but because no matter where we are or who we celebrate with, as long as we’re together and there’s Jollibee on the table, Buo ang Saya ng Pasko.“

Each story mirrors real-life moments of warmth and connection that make Christmas feel whole again. Accompanied with an original soundtrack, Jollibee’s new heartwarming film reminds us that even as the faces around the table change, as long as the family is together—Buo ang saya ng Pasko.

So, this Christmas, Jollibee invites you all to share the joy of togetherness with your family. As the film beautifully states, “Tunay ang ligaya basta’t tayo’y magkasama. Dito, sarap ang pinagsasaluhan. Buo ang saya ng Pasko.”

With the first-ever Michelin Guide Philippines now officially announced, the spotlight is on the country’s growing dining scene — from chef-driven tasting menus to proudly local kitchens redefining Filipino flavors. And whether you're finally trying a restaurant you've kept on your “someday list” or returning to a comfort favorite, Maya makes every meal better. 

Maya Credit Card users can enjoy up to 20% cashback (capped at ₱1,000 per month) when they dine and pay with their Maya Black Credit Card or Landers Cashback Everywhere Credit Card at thousands of restaurants nationwide — including several featured in the newly released Michelin Guide Philippines, such as Helm, Asador Alfonso, Celera, Gallery by Chele, Hapag, Inato, Kasa Palma, Linamnam, Toyo Eatery, Bolero, Cabel, Cochi, Halong, Lampara, Los Tacos, Manam (The Triangle), Pilya’s Kitchen, Some Thai, Taqueria Franco, The Underbelly, Your Local, 12/10, Antonio’s, Automat, Blackbird, Carmelo’s Steakhouse, Cirkulo, Fresca Trattoria, Gordon Ramsay Bar & Grill, Goxo, Locavore, Lore, Lusso, Mamacita, Metiz, Now Now, Old Manila, Pablo, People’s Palace, Ramen Ron, Sala, Seva, Socarrat, Super Uncle Claypot, Taupe, Terraza Martinez, Txanton, Uma Nota, and Yamazato. 

Note: Restaurant listings are based on the official MICHELIN Guide Philippines 2025 release. 

And the best part? This 20% dining cashback comes on top of your regular card rewards. 

✅Maya Black users still earn up to 10x Maya Miles at Maya Black Preferred Merchants 

✅ Landers Credit Card users still earn extra cashback on every purchase 

Apply for a Maya Credit Card and explore dining deals at https://www.maya.ph/dineanywhere. For more information, visit maya.ph and mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok. 

Maya is not affiliated with or endorsed by the MICHELIN Guide. Restaurant information is based on publicly available listings from the MICHELIN Guide Philippines.  

Some days just call for something extra — and after long hours, endless deadlines, or that long-awaited sweldo, you #SUPERDESERVE a meal that delivers the best of everything you crave. With the Jollibee Super Meals, you no longer have to choose between Jollibee favorites because it’s got them all in one special plate.

The lineup includes:

• Super Meal A: 1-pc. Chickenjoy, Burger Steak, Half Jolly Spaghetti, Rice and Drink
• Super Meal B: 1-pc. Chickenjoy, Half Jolly Spaghetti, Fries and Drink
• Super Meal C: Yumburger, Half Jolly Spaghetti, Fries and Drink

Each option brings together classic Jollibee dishes in one rewarding meal— making it easy to celebrate and treat yourself to something special without having to choose.

It’s the reward that hits every craving while giving you big servings and big value, making it the well-deserved treat-yourself meal for paydays, celebrations, achievements, or extra-gutom days.

"We want all Filipinos to celebrate their wins and achievements in life, whether big or small—with Jollibee to be part of that joyful experience. With Super Meals, you get a rewarding meal, bringing together Jollibee’s best-tasting favorites in one hearty, special plate. It’s a bundle made for everyday indulgence and joyful moments alike,” said Luis Berba, Assistant Vice President of Jollibee Philippines.

So, the next time you’re asking yourself, “Which Jollibee favorite should I treat myself with, in celebration of today’s big win?” — don’t stress. The answer is you #SUPERDESERVE all of them, in the Jollibee Super Meals!

The Jollibee Super Meals is available nationwide in all Jollibee stores for dine-in, takeout, or delivery. Order now through the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, or foodpanda, and give yourself the super treat you #SUPERDESERVE.

The visit
The energy felt classic Fridays: upbeat, friendly, and made for sharing plates. We kept it simple and ordered their icons plus a great-value set to sample more in one go.

What we ordered

From its Baguio roots to a growing presence beyond the highlands, Foam Coffee has officially made its way to Ilocos Norte. Known for quality brews, flaky pastries, and Asian‑fusion comfort food, Foam brings its “indulge in flavor” ethos a little closer to the North. If you’re planning your first visit, here’s a curated list of must-tries—complete with quick, helpful descriptions.

Drinks to kick things off