Jollibee emerged as Grand Champion at the 2026 Dinagyang Festival’s Mardi Gras Parade of Sponsors, one of the most anticipated events of the annual cultural celebration, drawing thousands of spectators to Iloilo City.

The country’s leading fastfood chain bested other parade entries with a vibrant presentation inspired by its iconic Chickenjoy and Yumburger, brought to life through energetic street dance performances by students of Iloilo National High School. The entry featured dynamic choreography, festive music, and colorful costumes that reflected both local culture and the brand’s joyful identity.
Aside from the Grand Champion title, Jollibee also garnered multiple special awards, including Best Street Dance, Best Festive Music, Best Festive Mascot, Best Festive Costume, and Best Festive Marquee.

“Being recognized at the Dinagyang Festival is deeply meaningful for us,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “But beyond the awards, what truly matters is being able to share moments of joy with the community and celebrate the rich culture and spirit of Iloilo together with the Ilonggos.”

Jollibee also drew large crowds during the ILOmination Float Parade, where its illuminated float and the Jollibee and Friends mascots engaged festivalgoers with lively dance performances, adding to the festive atmosphere of the city-wide celebration.

The brand’s Dinagyang activities began earlier in the month with a media day that offered partners a preview of its festival initiatives. Travelers arriving at the Iloilo International Airport were also welcomed by the Jollibee mascot, helping set a festive tone as visitors entered the city.
Throughout the festival period, Jollibee stores across Iloilo featured Dinagyang-themed decorations and activities, transforming branches into gathering spaces for families. The company also rolled out its “Likha Local: JOYful Arts Program,” an initiative that encouraged children to participate in the festivities through art and creative expression.
Jollibee’s continued participation in Dinagyang underscores its commitment to supporting local culture and community celebrations, helping amplify the festival’s spirit while creating shared moments of joy for families and visitors alike.

 

Joy filled communities across Cebu as Jollibee joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities.

“Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.”
The celebration began on January 12 with Jollibee’s Sinulog Media Day, where media partners were given an early look at the brand’s activities for the season. This helped build momentum and community engagement ahead of the peak festivities.To welcome the steady flow of visitors arriving in Cebu, Jollibee staged airport activations at Mactan-Cebu International Airport from January 15 to 17. Travelers were greeted by Jollibee, received fun giveaways, and learned about special Sinulog offers, creating a warm and festive welcome in a key entry point in the province.

Throughout the Sinulog season, Jollibee stores across Cebu were transformed into vibrant spaces of celebration. Select branches featured festive arches, buntings, and air dancers, while digital teasers and influencer content extended the festive spirit online, allowing more people to join the celebration even beyond Cebu.

Adding to the excitement were exclusive Sinulog Festival Treats, including a free Go Large Coke upgrade with any Chickenjoy value meal and a free 1.5L Coke with every Chickenjoy bucket. These offers delighted customers while supporting store activity during the peak holiday period.
The celebration reached a high point during the Sinulog weekend, with flash mobs at major malls including Ayala Center Cebu, SM Seaside, and Robinsons Galleria, featuring the beloved Jollibee mascots alongside Sinulog inspired dance performances and interactive games. The fast food chain’s General Maxilom branch, located in one of the festival’s busiest parade routes, likewise hosted fun activities with the mascots and allowed customers to win exciting prizes. At the Sinulog Devotee City near the Basilica Minore del Santo Niño, Jollibee also shared moments of joy with nearly 1,000 pilgrims staying in the area.

The festivities culminated with Jollibee’s participation in the Sinulog Grand Parade, where the brand’s colorful float became a crowd favorite, reflecting Jollibee’s ongoing commitment to celebrating Filipino culture and traditions.

Get ready, Ilocos region! The long wait is officially over. The metro’s most iconic dessert destination, BLK 513, has finally brought its signature dark skim frozen yogurt to the north, opening its newest branch at SM City Laoag!

For years, foodies have been captivated by BLK 513's striking, jet-black creations. Now, Ilocanos can experience firsthand what makes this brand a phenomenon.

What's the Hype About?

If you're new to the brand, you're in for a treat. BLK 513 (pronounced B-L-K five-one-three) is the country's first-ever activated charcoal-enhanced frozen yogurt. This isn't your average froyo; it's a bold, velvety, and tangy dessert that offers a uniquely satisfying experience. True to their motto, "The Dark Side Delivers," BLK 513 offers a guilt-free indulgence that’s as delicious as it is Instagrammable.

Build Your Own Dark Skim Cup

The magic of BLK 513 lies in the customization. Here’s how you can create your perfect cup:

1. Start with the Base: Begin with a swirl of their signature Greek-style Dark Skim frozen yogurt.
2. Add a Crunch: Choose from a variety of crunchy toppings like granola, crushed Oreos, or toasted nuts for that perfect texture.
3. Pick Your Fruits: Add a touch of freshness with a selection of fresh fruits.
4. Drizzle with Sauce: Finish your masterpiece with a decadent sauce, from rich chocolate to tangy fruit coulis.

Whether you're a first-timer or a loyal fan, the experience of building your own cup is part of the fun!

A Sweet New Spot for the North

The opening at SM City Laoag marks a major milestone, bringing one of the capital's trendiest food concepts to the heart of Ilocos Norte. No longer do you need to travel for hours to satisfy your craving for this unique dessert. Located at the region's premier lifestyle destination, BLK 513 is set to become the new go-to spot for friends and families looking for a cool treat.

Ready to embrace the dark side?

Head over to SM City Laoag and be among the first to welcome BLK 513 to Ilocos! Grab your friends, build your dream Dark Skim Cup, and find out why everyone is obsessed.

Location: Second Floor, SM City Laoag, Laoag City, Ilocos Norte.

Welcome to the neighborhood, BLK 513

 

For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a source of comfort, and a shared experience across generations.

Jollibee, the country’s no. 1 quick service restaurant, is now putting the spotlight on the meticulous craft behind its signature fried chicken with the launch of its new campaign, “Jollibee Chickenjoy: Masterfully Made Sarap.” The campaign highlights the care taken at every step, from marination and seasoning to breading and frying, to deliver the crispiness, juiciness, and flavor that customers have come to expect.

“Chickenjoy is more than fried chicken to Filipinos. It’s part of family memories, celebrations, and everyday moments of joy,” said Dorothy Dee-Ching, Jollibee Philippines’ vice president for marketing. “We take pride in every step of its preparation because we know how much it means to our customers. Every piece carries that same flavor and happiness that people have loved for generations.”

Bringing this connection to life on screen, actress Anne Curtis, a long-time Jollibee ambassador, stars in the campaign. Her participation highlights the brand’s enduring bond with its audience and shows how Chickenjoy continues to be part of Filipinos’ many joyful moments.Adding to its legacy, Chickenjoy was officially recognized as a Well-Known Mark by the Philippine Intellectual Property Office in 2025, affirming its strong reputation, widespread recognition, and enhanced legal protection both locally and internationally.

 

Filipino food lovers have more reasons to celebrate as Jollibee launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much.

Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable.

Filipinos can also enjoy Chickenjoy with their favorite side options: regular fries, mashed potato, or chicken macaroni soup. These combos offer more tasty choices, all at prices that are easy on the budget.

“Filipinos have always loved Chickenjoy, and with Sarap Savers, we want to make it easy for everyone to enjoy that joy anytime, whether it is a quick meal after a long day or a simple treat with the family,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It is the same Chickenjoy taste people know and love, now at prices that are easy on the wallet.”

Chickenjoy Sarap Savers are available nationwide for dine-in, takeout, drive-thru, and delivery.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

 

Jollibee, the Philippines’ no. 1 fastfood chain, has brought back Mix & Match, giving customers new ways to enjoy its best-tasting favorites in a single meal. Starting at ₱78, diners can pair popular mains and sides, showing how the brand’s Best sa Sarap items are meant to be enjoyed together.

With the return of Mix & Match, Jollibee puts the spotlight back on the taste of its core products while giving customers the freedom to enjoy them their way. By bringing together popular mains and sides in one offering, the brand aims to make it easier for customers to enjoy their Best sa Sarap favorites in combinations they prefer.

“Mix & Match is all about bringing people together over the Jollibee favorites they love,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It lets everyone enjoy our best-tasting products in a way that feels personal, letting them choose the combinations that make their meal the perfect match.”

Under Mix & Match, customers select one main and one side. Main options priced at ₱78 include the Yumburger, Jolly Spaghetti, and 1-piece Burger Steak, while ₱88 mains include the Cheesy Yumburger, Crunchy Chicken Sandwich, and Jolly Hotdog. Side choices include Soda Float, Peach Mango Pie, Choco Sundae, Jolly Crispy Fries, and the newly introduced Iced Mocha.


This 2026, Jollibee Mix & Match is endorsed by the Nation’s Girl Group BINI, whose strong group dynamic reflects the spirit of the offering. Each member brings her own personality, and together they show how different favorites can come together to create a more enjoyable experience.

“BINI reflects what Mix & Match stands for,” Ching added. “Just like with food, life is better when everything you love comes together. Kahit anong piliin mo, masarap. Kahit sinong kasama mo, mas masaya!”


Fans are encouraged to share their favorite Mix & Match combinations online, turning everyday meals into moments of connection. With the message “Maraming match. At lahat, Best sa Sarap,” Jollibee Mix & Match underscores the joy of choice and the pleasure of enjoying great-tasting food together.

Jollibee Mix & Match is available nationwide for dine-in, takeout, and drive-thru.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

 

The brand's new Calendar Girl is a charismatic and comedic GMA Network artist, digital creator, and online and television personality