Jollibee emerged as Grand Champion at the 2026 Dinagyang Festival’s Mardi Gras Parade of Sponsors, one of the most anticipated events of the annual cultural celebration, drawing thousands of spectators to Iloilo City.

The country’s leading fastfood chain bested other parade entries with a vibrant presentation inspired by its iconic Chickenjoy and Yumburger, brought to life through energetic street dance performances by students of Iloilo National High School. The entry featured dynamic choreography, festive music, and colorful costumes that reflected both local culture and the brand’s joyful identity.
Aside from the Grand Champion title, Jollibee also garnered multiple special awards, including Best Street Dance, Best Festive Music, Best Festive Mascot, Best Festive Costume, and Best Festive Marquee.

“Being recognized at the Dinagyang Festival is deeply meaningful for us,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “But beyond the awards, what truly matters is being able to share moments of joy with the community and celebrate the rich culture and spirit of Iloilo together with the Ilonggos.”

Jollibee also drew large crowds during the ILOmination Float Parade, where its illuminated float and the Jollibee and Friends mascots engaged festivalgoers with lively dance performances, adding to the festive atmosphere of the city-wide celebration.

The brand’s Dinagyang activities began earlier in the month with a media day that offered partners a preview of its festival initiatives. Travelers arriving at the Iloilo International Airport were also welcomed by the Jollibee mascot, helping set a festive tone as visitors entered the city.
Throughout the festival period, Jollibee stores across Iloilo featured Dinagyang-themed decorations and activities, transforming branches into gathering spaces for families. The company also rolled out its “Likha Local: JOYful Arts Program,” an initiative that encouraged children to participate in the festivities through art and creative expression.
Jollibee’s continued participation in Dinagyang underscores its commitment to supporting local culture and community celebrations, helping amplify the festival’s spirit while creating shared moments of joy for families and visitors alike.

 

Joy filled communities across Cebu as Jollibee joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities.

“Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.”
The celebration began on January 12 with Jollibee’s Sinulog Media Day, where media partners were given an early look at the brand’s activities for the season. This helped build momentum and community engagement ahead of the peak festivities.To welcome the steady flow of visitors arriving in Cebu, Jollibee staged airport activations at Mactan-Cebu International Airport from January 15 to 17. Travelers were greeted by Jollibee, received fun giveaways, and learned about special Sinulog offers, creating a warm and festive welcome in a key entry point in the province.

Throughout the Sinulog season, Jollibee stores across Cebu were transformed into vibrant spaces of celebration. Select branches featured festive arches, buntings, and air dancers, while digital teasers and influencer content extended the festive spirit online, allowing more people to join the celebration even beyond Cebu.

Adding to the excitement were exclusive Sinulog Festival Treats, including a free Go Large Coke upgrade with any Chickenjoy value meal and a free 1.5L Coke with every Chickenjoy bucket. These offers delighted customers while supporting store activity during the peak holiday period.
The celebration reached a high point during the Sinulog weekend, with flash mobs at major malls including Ayala Center Cebu, SM Seaside, and Robinsons Galleria, featuring the beloved Jollibee mascots alongside Sinulog inspired dance performances and interactive games. The fast food chain’s General Maxilom branch, located in one of the festival’s busiest parade routes, likewise hosted fun activities with the mascots and allowed customers to win exciting prizes. At the Sinulog Devotee City near the Basilica Minore del Santo Niño, Jollibee also shared moments of joy with nearly 1,000 pilgrims staying in the area.

The festivities culminated with Jollibee’s participation in the Sinulog Grand Parade, where the brand’s colorful float became a crowd favorite, reflecting Jollibee’s ongoing commitment to celebrating Filipino culture and traditions.

Get ready, Ilocos region! The long wait is officially over. The metro’s most iconic dessert destination, BLK 513, has finally brought its signature dark skim frozen yogurt to the north, opening its newest branch at SM City Laoag!

For years, foodies have been captivated by BLK 513's striking, jet-black creations. Now, Ilocanos can experience firsthand what makes this brand a phenomenon.

What's the Hype About?

If you're new to the brand, you're in for a treat. BLK 513 (pronounced B-L-K five-one-three) is the country's first-ever activated charcoal-enhanced frozen yogurt. This isn't your average froyo; it's a bold, velvety, and tangy dessert that offers a uniquely satisfying experience. True to their motto, "The Dark Side Delivers," BLK 513 offers a guilt-free indulgence that’s as delicious as it is Instagrammable.

Build Your Own Dark Skim Cup

The magic of BLK 513 lies in the customization. Here’s how you can create your perfect cup:

1. Start with the Base: Begin with a swirl of their signature Greek-style Dark Skim frozen yogurt.
2. Add a Crunch: Choose from a variety of crunchy toppings like granola, crushed Oreos, or toasted nuts for that perfect texture.
3. Pick Your Fruits: Add a touch of freshness with a selection of fresh fruits.
4. Drizzle with Sauce: Finish your masterpiece with a decadent sauce, from rich chocolate to tangy fruit coulis.

Whether you're a first-timer or a loyal fan, the experience of building your own cup is part of the fun!

A Sweet New Spot for the North

The opening at SM City Laoag marks a major milestone, bringing one of the capital's trendiest food concepts to the heart of Ilocos Norte. No longer do you need to travel for hours to satisfy your craving for this unique dessert. Located at the region's premier lifestyle destination, BLK 513 is set to become the new go-to spot for friends and families looking for a cool treat.

Ready to embrace the dark side?

Head over to SM City Laoag and be among the first to welcome BLK 513 to Ilocos! Grab your friends, build your dream Dark Skim Cup, and find out why everyone is obsessed.

Location: Second Floor, SM City Laoag, Laoag City, Ilocos Norte.

Welcome to the neighborhood, BLK 513

 

For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a source of comfort, and a shared experience across generations.

Jollibee, the country’s no. 1 quick service restaurant, is now putting the spotlight on the meticulous craft behind its signature fried chicken with the launch of its new campaign, “Jollibee Chickenjoy: Masterfully Made Sarap.” The campaign highlights the care taken at every step, from marination and seasoning to breading and frying, to deliver the crispiness, juiciness, and flavor that customers have come to expect.

“Chickenjoy is more than fried chicken to Filipinos. It’s part of family memories, celebrations, and everyday moments of joy,” said Dorothy Dee-Ching, Jollibee Philippines’ vice president for marketing. “We take pride in every step of its preparation because we know how much it means to our customers. Every piece carries that same flavor and happiness that people have loved for generations.”

Bringing this connection to life on screen, actress Anne Curtis, a long-time Jollibee ambassador, stars in the campaign. Her participation highlights the brand’s enduring bond with its audience and shows how Chickenjoy continues to be part of Filipinos’ many joyful moments.Adding to its legacy, Chickenjoy was officially recognized as a Well-Known Mark by the Philippine Intellectual Property Office in 2025, affirming its strong reputation, widespread recognition, and enhanced legal protection both locally and internationally.

 

Filipino food lovers have more reasons to celebrate as Jollibee launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much.

Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable.

Filipinos can also enjoy Chickenjoy with their favorite side options: regular fries, mashed potato, or chicken macaroni soup. These combos offer more tasty choices, all at prices that are easy on the budget.

“Filipinos have always loved Chickenjoy, and with Sarap Savers, we want to make it easy for everyone to enjoy that joy anytime, whether it is a quick meal after a long day or a simple treat with the family,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It is the same Chickenjoy taste people know and love, now at prices that are easy on the wallet.”

Chickenjoy Sarap Savers are available nationwide for dine-in, takeout, drive-thru, and delivery.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

 

Jollibee, the Philippines’ no. 1 fastfood chain, has brought back Mix & Match, giving customers new ways to enjoy its best-tasting favorites in a single meal. Starting at ₱78, diners can pair popular mains and sides, showing how the brand’s Best sa Sarap items are meant to be enjoyed together.

With the return of Mix & Match, Jollibee puts the spotlight back on the taste of its core products while giving customers the freedom to enjoy them their way. By bringing together popular mains and sides in one offering, the brand aims to make it easier for customers to enjoy their Best sa Sarap favorites in combinations they prefer.

“Mix & Match is all about bringing people together over the Jollibee favorites they love,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It lets everyone enjoy our best-tasting products in a way that feels personal, letting them choose the combinations that make their meal the perfect match.”

Under Mix & Match, customers select one main and one side. Main options priced at ₱78 include the Yumburger, Jolly Spaghetti, and 1-piece Burger Steak, while ₱88 mains include the Cheesy Yumburger, Crunchy Chicken Sandwich, and Jolly Hotdog. Side choices include Soda Float, Peach Mango Pie, Choco Sundae, Jolly Crispy Fries, and the newly introduced Iced Mocha.


This 2026, Jollibee Mix & Match is endorsed by the Nation’s Girl Group BINI, whose strong group dynamic reflects the spirit of the offering. Each member brings her own personality, and together they show how different favorites can come together to create a more enjoyable experience.

“BINI reflects what Mix & Match stands for,” Ching added. “Just like with food, life is better when everything you love comes together. Kahit anong piliin mo, masarap. Kahit sinong kasama mo, mas masaya!”


Fans are encouraged to share their favorite Mix & Match combinations online, turning everyday meals into moments of connection. With the message “Maraming match. At lahat, Best sa Sarap,” Jollibee Mix & Match underscores the joy of choice and the pleasure of enjoying great-tasting food together.

Jollibee Mix & Match is available nationwide for dine-in, takeout, and drive-thru.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

 

The brand's new Calendar Girl is a charismatic and comedic GMA Network artist, digital creator, and online and television personality

 

Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide.

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

A heartfelt film for the changing Filipino family

This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.

Jollibee said the film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.
Joyful Christmas Stores illuminate the nation

Now on its third year, Jollibee’s Joyful Christmas Stores have returned brighter and bigger. This 2025 season marks the largest rollout to date, with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.

Customers may locate these decorated stores through the Jolly Christmas Tours digital map powered by Google.

The celebration continued in select schools like Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary School in Marikina. Students received Jollibee Kids Values Books and treats for free, bringing early Christmas cheer to young learners.

New offerings that complete holiday gatherings

Inside the stores, customers can get their hands on the Christmas Bundle, available nationwide for ₱399, which includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, offering a festive treat for the whole family. Promo runs until December 31, 2025.
Customers can also enjoy the new Family Super Meals, starting at ₱599, perfect for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee is also expanding its Christmas Big Order Service, making holiday celebrations easier for families, offices, schools, and communities looking for delicious, hassle-free party food.

TAGUIG CITY, Philippines — Sundry Food Hall officially opened its newest branch in Bonifacio Global City with a grand opening celebration on Monday, December 15, inviting diners to experience a more elevated take on casual group dining—one where barkadas and families can share a table while ordering from multiple crowd-favorite brands in one destination.

Designed to feel like a cozy place to linger (not just a quick stop), Sundry Food Hall BGC puts the spotlight on what the brand calls its “mix and match” experience: a lineup of well-loved food and dessert concepts gathered under one roof—so groups don’t have to split up (or settle on just one cuisine) to satisfy everyone’s cravings. Guests can enjoy a wide range of offerings, from a boneless rice meal at 24 Chicken and a comforting bowl of beef noodle soup from Wann Mann, to a decadent chocolate cake from Big Al’s or a refreshing Panda Milk Tea from Coco—among many other options. The concept also carries over to delivery, where customers can order across different brands with a single delivery fee—a core convenience feature of Sundry Food Hall.

EastWest, foodpanda, and Visa jointly introduced their cobranded credit card at a launch event held in Makati City, where they welcomed media friends for a first look at the new product. It is positioned as the Ultimate Foodie Card for food lovers seeking an instantly rewarding experience for everyday cravings.

The EastWest foodpanda Visa Credit Card offers up to 10 percent cashback on foodpanda orders worth up to Php 4,000 (or cash back worth PHp 400) after which, foodpanda orders will continue to earn 3 percent. It also gives 1 percent cash back on all international spend and 0.3 percent on local transactions, with a total monthly cashback cap of Php 1,000 to be credited weekly to the user’s pandapay wallet. These features bring real-time value to one of today’s most popular digital lifestyles.

This Christmas, Jollibee takes a more heartfelt turn—focusing on what makes the season meaningful: FAMILY.

In a time when life feels busier, distances grow longer, challenges arise, and many Filipinos find themselves away from home, Jollibee’s newest holiday campaign, “Buo ang Saya ng Pasko,” uplifts our spirits and reminds us that true joy is found in togetherness with family—however it’s formed: by blood, by bond, or by choice.

Through a series of touching vignettes in its new Christmas film, Jollibee captures how both typical families and different versions of Filipino families now come together -- There’s the nurse celebrating a night shift with hospital staff, a security guard sharing laughs with fellow workers, a couple treating their beloved pets like family, a single mother and her daughters finding joy in a simple Jollibee meal and a large family celebrating Christmas reunions across generations.

Says Dorothy Dee-Ching - VP and Head of Marketing, Jollibee Philippines:

"What makes Filipino Christmases so special is the love we share and the joy we bring to one another. Family has always been at the heart of every Filipino Christmas, but we also know that times have changed. By embracing the many ways we now define family, we hope to rekindle in everyone the true meaning of joy this season — that Christmas is complete not when everything is perfect or traditional, but because no matter where we are or who we celebrate with, as long as we’re together and there’s Jollibee on the table, Buo ang Saya ng Pasko.“

Each story mirrors real-life moments of warmth and connection that make Christmas feel whole again. Accompanied with an original soundtrack, Jollibee’s new heartwarming film reminds us that even as the faces around the table change, as long as the family is together—Buo ang saya ng Pasko.

So, this Christmas, Jollibee invites you all to share the joy of togetherness with your family. As the film beautifully states, “Tunay ang ligaya basta’t tayo’y magkasama. Dito, sarap ang pinagsasaluhan. Buo ang saya ng Pasko.”

With the first-ever Michelin Guide Philippines now officially announced, the spotlight is on the country’s growing dining scene — from chef-driven tasting menus to proudly local kitchens redefining Filipino flavors. And whether you're finally trying a restaurant you've kept on your “someday list” or returning to a comfort favorite, Maya makes every meal better. 

Maya Credit Card users can enjoy up to 20% cashback (capped at ₱1,000 per month) when they dine and pay with their Maya Black Credit Card or Landers Cashback Everywhere Credit Card at thousands of restaurants nationwide — including several featured in the newly released Michelin Guide Philippines, such as Helm, Asador Alfonso, Celera, Gallery by Chele, Hapag, Inato, Kasa Palma, Linamnam, Toyo Eatery, Bolero, Cabel, Cochi, Halong, Lampara, Los Tacos, Manam (The Triangle), Pilya’s Kitchen, Some Thai, Taqueria Franco, The Underbelly, Your Local, 12/10, Antonio’s, Automat, Blackbird, Carmelo’s Steakhouse, Cirkulo, Fresca Trattoria, Gordon Ramsay Bar & Grill, Goxo, Locavore, Lore, Lusso, Mamacita, Metiz, Now Now, Old Manila, Pablo, People’s Palace, Ramen Ron, Sala, Seva, Socarrat, Super Uncle Claypot, Taupe, Terraza Martinez, Txanton, Uma Nota, and Yamazato. 

Note: Restaurant listings are based on the official MICHELIN Guide Philippines 2025 release. 

And the best part? This 20% dining cashback comes on top of your regular card rewards. 

✅Maya Black users still earn up to 10x Maya Miles at Maya Black Preferred Merchants 

✅ Landers Credit Card users still earn extra cashback on every purchase 

Apply for a Maya Credit Card and explore dining deals at https://www.maya.ph/dineanywhere. For more information, visit maya.ph and mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok. 

Maya is not affiliated with or endorsed by the MICHELIN Guide. Restaurant information is based on publicly available listings from the MICHELIN Guide Philippines.  

Some days just call for something extra — and after long hours, endless deadlines, or that long-awaited sweldo, you #SUPERDESERVE a meal that delivers the best of everything you crave. With the Jollibee Super Meals, you no longer have to choose between Jollibee favorites because it’s got them all in one special plate.

The lineup includes:

• Super Meal A: 1-pc. Chickenjoy, Burger Steak, Half Jolly Spaghetti, Rice and Drink
• Super Meal B: 1-pc. Chickenjoy, Half Jolly Spaghetti, Fries and Drink
• Super Meal C: Yumburger, Half Jolly Spaghetti, Fries and Drink

Each option brings together classic Jollibee dishes in one rewarding meal— making it easy to celebrate and treat yourself to something special without having to choose.

It’s the reward that hits every craving while giving you big servings and big value, making it the well-deserved treat-yourself meal for paydays, celebrations, achievements, or extra-gutom days.

"We want all Filipinos to celebrate their wins and achievements in life, whether big or small—with Jollibee to be part of that joyful experience. With Super Meals, you get a rewarding meal, bringing together Jollibee’s best-tasting favorites in one hearty, special plate. It’s a bundle made for everyday indulgence and joyful moments alike,” said Luis Berba, Assistant Vice President of Jollibee Philippines.

So, the next time you’re asking yourself, “Which Jollibee favorite should I treat myself with, in celebration of today’s big win?” — don’t stress. The answer is you #SUPERDESERVE all of them, in the Jollibee Super Meals!

The Jollibee Super Meals is available nationwide in all Jollibee stores for dine-in, takeout, or delivery. Order now through the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, or foodpanda, and give yourself the super treat you #SUPERDESERVE.

The visit
The energy felt classic Fridays: upbeat, friendly, and made for sharing plates. We kept it simple and ordered their icons plus a great-value set to sample more in one go.

What we ordered