Deliciously Healthy Through the Years: Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy
By nickahtolentino - Wednesday, July 23, 2025
For three decades, Kenny Rogers Roasters has delighted Filipinos with its signature “deliciously healthy” meals, making a lasting mark in the fast-casual dining industry. In a world where food fads come and go, the brand’s commitment to balanced, flavorful, and nutritious meals has set it apart. This year is extra special as Kenny Rogers Roasters proudly celebrates its 30th anniversary—an incredible milestone for a brand that has become a beloved household name.
Since its establishment in 1995, Kenny Rogers Roasters has grown into the country’s leading fast-casual restaurant, now boasting over 150 stores nationwide. Known for its iconic roasted chicken, hearty sides, and ever-evolving menu, the brand has redefined how Filipinos perceive and enjoy healthy eating. At Kenny Rogers Roasters, the philosophy is simple: wholesome meals can be both delicious and satisfying.
Redefining What Healthy Tastes Like
From the very beginning, Kenny Rogers Roasters revolutionized what “healthy” means in dining. Its flagship menu item, the Classic Roasted Chicken, remains a customer favorite for good reason. Tender, juicy, and slow-roasted to perfection, the chicken offers a guilt-free indulgence that delivers not just on nutrition but also on flavor.
The menu doesn’t stop there—it’s a feast of well-rounded offerings that strike a perfect balance between indulgence and nutrition. Fan favorites include their Fall-Off-The-Bone Ribs, Healthy Plates, and vibrant Salads, each complete with calorie counts to empower customers to make mindful choices. Of course, no meal at Kenny Rogers Roasters would be complete without its array of comforting sides such as the iconic corn muffin, creamy mac and cheese, and fresh steamed vegetables.
Over the years, the brand has continuously spiced up its menu with limited-edition roasted chicken flavors like Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast. These bold, globally inspired creations keep customers excited while staying true to Kenny Rogers Roasters’ health-conscious values. With every bite, the brand proves that wholesome food can be indulgent and crave-worthy at the same time.
At the heart of the menu is a commitment to making healthy choices accessible, satisfying, and empowering for customers across the Philippines.
“I Love Me Better”: The Campaign That Marks a Legacy
In celebration of its 30th anniversary, Kenny Rogers Roasters launched its most personal campaign yet: “I Love Me Better.” This bold initiative is a testament to the brand’s dedication to self-love, intentionality, and better decision-making—starting with food.
The campaign highlights the importance of self-care through mindful eating. As Marketing Director Lorent Martin Adrias explains, Kenny Rogers Roasters is for those who recognize that even small changes, like choosing healthier meals, have the power to make a big impact on one’s overall well-being. He shares:
To bring this empowering message to life, Kenny Rogers Roasters transformed high-traffic spaces across Metro Manila. From LRT-1 train wraps and BGC bus ads to bike boards and eye-catching billboards along EDSA, the campaign served as a daily reminder to customers about the value of making better choices for themselves. It even introduced a new, feel-good jingle now available on Spotify to inspire mindfulness and positivity through music.
In celebration of its 30th anniversary, Kenny Rogers Roasters launched its most personal campaign yet: “I Love Me Better.” This bold initiative is a testament to the brand’s dedication to self-love, intentionality, and better decision-making—starting with food.
The campaign highlights the importance of self-care through mindful eating. As Marketing Director Lorent Martin Adrias explains, Kenny Rogers Roasters is for those who recognize that even small changes, like choosing healthier meals, have the power to make a big impact on one’s overall well-being. He shares:
“Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love.”
To bring this empowering message to life, Kenny Rogers Roasters transformed high-traffic spaces across Metro Manila. From LRT-1 train wraps and BGC bus ads to bike boards and eye-catching billboards along EDSA, the campaign served as a daily reminder to customers about the value of making better choices for themselves. It even introduced a new, feel-good jingle now available on Spotify to inspire mindfulness and positivity through music.
30 Years of Innovation and Excellence
For three decades, Kenny Rogers Roasters has demonstrated an unwavering commitment to delicious, healthy food. Beyond its menu, the brand has been a pioneer, constantly innovating to meet the evolving needs of its customers. From introducing globally inspired flavors to leading campaigns that focus on self-care and mindfulness, the legacy of Kenny Rogers Roasters remains unmatched.
Frederick Siy, President and CEO of Kenny Rogers Roasters, reflects on the journey:
As Kenny Rogers Roasters looks toward the future, its mission remains clear: to continue serving wholesome meals that inspire better choices and empower individuals to prioritize their well-being.
For three decades, Kenny Rogers Roasters has demonstrated an unwavering commitment to delicious, healthy food. Beyond its menu, the brand has been a pioneer, constantly innovating to meet the evolving needs of its customers. From introducing globally inspired flavors to leading campaigns that focus on self-care and mindfulness, the legacy of Kenny Rogers Roasters remains unmatched.
Frederick Siy, President and CEO of Kenny Rogers Roasters, reflects on the journey:
“We’re not just looking back at 30 years of success—we’re showing what enduring excellence truly means. Kenny Rogers Roasters has stood the test of time by continuously evolving to cater to our consumers’ needs. As we move ahead, we remain committed to serving food that’s both delicious and healthy.”
As Kenny Rogers Roasters looks toward the future, its mission remains clear: to continue serving wholesome meals that inspire better choices and empower individuals to prioritize their well-being.
A Legacy for the Next Generation
Kenny Rogers Roasters’ 30-year milestone is more than just a celebration—it’s a promise of enduring creativity, purpose, and innovation. With every menu item, marketing campaign, and customer experience, Kenny Rogers Roasters proves that true greatness only gets better with time.
As we raise a corn muffin to the next 30 years, one thing is clear: Kenny Rogers Roasters will continue to lead the way in redefining what it means to be “deliciously healthy.”
Happy 30th Anniversary, Kenny Rogers Roasters! 🎉
Visit your nearest Kenny Rogers Roasters store to celebrate this flavorful milestone today, or order online to enjoy their iconic meals from the comfort of your home.
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