To kick off the flavorful celebration, Jollibee introduces Andres Muhlach as the new face of the Jollibee Crunchy Chicken Sandwich. Already part of the growing Jollibee family, Andres now brings his youthful charm, star talent, and undeniable energy to champion this exciting line of bold flavors.

"May pagka-thrill-seeker talaga ako as a person, always searching for adventure. I love food that's crunchy, flavorful, and exciting and Jollibee's Crunchy Chicken Sandwich really delivers," said Andres. "What's even better is that now, you can pick your favorite flavor and make the sandwich your own."

The Jollibee Crunchy Chicken Sandwich line-up features Jollibee's signature crunchy chicken fillet, hugged by soft-glazed buns and made even better with bold, crave-worthy sauces. There's the already popular Creamy Ranch, which is tangy and creamy with just the right richness; the new Golden BBQ, a smoky- sweet dressing; and the debut of Chili Cheese, a cheesy blend with a balanced kick-perfect for those who like a bit of spice.

With these bold flavors, the Jollibee Crunchy Chicken Sandwich sets the bar even higher for what a chicken sandwich can be. Whether you're loyal to one flavor or on a mission to try them all, the campaign invites you to rally behind your top pick and ask: What's your Flavorite?

Perfect for a wide range of food-lovers who enjoy good food and fun discoveries, the Jollibee Crunchy Chicken Sandwich is now available in the following options:

For weeks, I’ve been on the hunt for Manong Taho in our area. But here’s the catch—we live in the middle of a farm. Either di ko siya marinig, o sobrang bilis niyang mag-drive, para akong naiwan sa wind tunnel ng soy and syrup dreams.

Lately, my social media feed has been flooded with posts about "Taho Story," a modern taho concept. Lucky me, they’ve recently opened a branch here in Robinsons Ilocos! Of course, I couldn’t resist trying it out. Taho with an ice cream twist? Yes, please!

Let’s start with the foundation of any good taho: the tofu. On our first try, my initial impression was that the taho texture felt a bit too firm—almost gelatin-like. Alarm bells rang. Could this really be taho?!

Curiosity got the better of me, so I asked the staff about their tofu process. Despite the online debates, here’s the truth:

It turns out their tofu supplier has been in the business for 40 years, which ensures consistent quality. While their taho texture isn't exactly the melt-in-your-mouth experience you get from Manong Taho on the streets, their version is designed to maintain its structure and hold up well with toppings.

Now, let’s talk about the toppings—the real heroes. Every cup was beautifully assembled, with even layers of deliciousness. Here’s how they stacked up:

The ice cream was legit creamy, loaded in just the right amount to not overpower the taho.

All the toppings (arnibal syrup, sago pearls, and more) were generously portioned, na parang pinag-isipan nilang mabuti. Hindi tipid, hindi sobra—just perfect harmony per cup.

Here’s the thing: Taho Story isn’t here to replace your neighborhood Manong Taho. Instead, it’s offering a fresh, modern spin on the classic taho experience we all grew up loving. While the texture might surprise you at first, once you get past that, their savory-sweet creations are pretty irresistible.

If you’re in Ilocos (or anywhere they have a branch), I recommend giving them a try. Sometimes, it’s fun to elevate a classic and see it in a new light. Who knew taho could share the spotlight with ice cream?

Have you tried Taho Story yet? Let me know what you think—it’s definitely one for the books!

Good news for food enthusiasts in Ilocos Norte! Trattoria Altrov'e, renowned for its authentic Italian flavors, has opened its 10th branch at SM City Laoag. From Siargao to El Nido, their previously thriving hubs, they’ve now brought their delectable offerings to the north—much to the delight of food lovers in the region.

First Impressions

Walking into Trattoria Altrov'e was a refreshing experience. The interior is warm and inviting—a space designed to make you stay a little longer (and maybe order some dessert!). The eclectic design caught my attention right away, with its small teal-colored couches and brown-orange walls creating an aesthetic and cozy vibe.

One charming detail that stood out was their chairs with wheels, which are surprisingly convenient and made sitting down and standing up effortless. Plus, they have card terminals for payment, which is always a plus for diners like me who avoid carrying cash.

The Food

We only tried three dishes during our visit, primarily because of our tight budget, but they left quite the impression. I couldn’t try their highly talked-about Wheel Pasta just yet, but that gives me a reason to go back. Here's what we had:

Gamberi Olio Pasta d'Olivia

This is a red pasta dish with shrimp, olive oil, and sun-dried tomatoes. The balance of flavors was wonderful—each bite feels rich yet not overwhelmingly heavy.

All' Arrabbiata

Another red pasta dish, this one is slightly spicier, featuring more bell peppers and bits of bacon. It had a nice kick that paired perfectly with the freshness of the pasta.

Pancetta Con Tartufo (Truffle Pizza)

This was, hands down, my favorite dish of the day. The brick oven-fired crust had just the right crispiness, and the truffle flavor was chef’s kiss. It came loaded with bacon, mozzarella cheese, and a dash of oregano—a combination I know I’ll crave often.

Looking for an exciting and immersive experience for the family? This is the summer adventure you’ve been waiting for! Dinosaurs Alive is now at Robinsons Ilocos Norte, and it’s set to transport you back to the prehistoric era—from gigantic life-like dinosaurs to fun-filled learning activities for all ages.

Mark your calendars because from June 21 to July 20, 2025, Robinsons Ilocos Norte is the ultimate destination for dino lovers!

Why You Should Go

Dinosaurs Alive has captivated audiences across the Philippines, and now it’s your turn here in Ilocos Norte! This exhibit combines entertainment and education, making it a must-visit for everyone eager to experience the world of dinosaurs up close.

From the lifelike accuracy of their massive figures to the safe and stroller-friendly venue, this event has been carefully curated to ensure you and your family enjoy every moment.

Final Reminder

Grab your tickets early at the booth outside the exhibit area! At just ₱350, you get access to one of the most thrilling experiences of the year. Bring your little ones (12 months and under get in free!) and prepare for a roaring good time.

Don’t miss out—this once-in-a-lifetime event runs only from June 21 to July 20, 2025, so pack your enthusiasm, cameras, and curiosity. Your dinosaur adventure awaits at Robinsons Ilocos Norte!

Are you ready to explore the prehistoric world?

Share your excitement below or tag your dinosaur-loving friends in the comments! See you there!

Laoag City just got a major upgrade with the opening of Nabe Unlimited Japanese Hotpot at SM City Laoag! Finally, a good and premium hotpot experience is here—and I can confidently say, this might be one of the first of its kind in the city.

Pricing

• Weekdays (Monday–Thursday): ₱588
• Weekends (Friday–Sunday): ₱688

For just ₱288, you can level up your dining experience with unlimited maki rolls, crispy chicken karaage, fresh tempura, and more. Trust me, it’s super sulit!

How Nabe Works

Step 1: Choose Your Soup Base
Start your hotpot journey by selecting a soup base that suits your taste. On our visit, I was excited to try their Laksa, but sadly it wasn’t available that day. Instead, we went with Shoyu and Sze Chuan, and wow—they were absolutely delicious! The Shoyu had a rich and flavorful taste, while the Sze Chuan brought that spicy kick I was craving.

Is It Worth It?
Without a doubt, Nabe delivers a premium dining experience that sets it apart from other hotpot places. From the freshest ingredients to the flavorful broths and the optional menu upgrades, this Japanese hotpot is perfect for group gatherings, family dinners, or even intimate dates.

The highlight of my Nabe experience was the unlimited side dishes upgrade—maki rolls, chicken karaage, tempura, and more. For just ₱288 extra per person, these additions made our meal even more indulgent. Super sulit for the amount and quality of food you get!

Final Thoughts
If you’re in Laoag City and looking for a hotpot experience that combines quality, value, and tradition, you have to try Nabe Unlimited Japanese Hotpot at SM City Laoag. Whether you’re new to hotpot dining or a seasoned fan, this place promises delicious flavors, cozy vibes, and a chance to gather around the pot—just like in Japanese tradition.

So, grab your friends and family, bring your appetite, and experience Nabe for yourself. Don’t forget to customize your soup base and go all-in with the upgrade (you won’t regret it!).

Until next time, happy eating!

Have you tried Nabe at SM City Laoag? Let me know your favorite soup base and side dishes in the comments!

Ilocos Norte is leveling up its entertainment scene with the arrival of SM Cinema Directors Club at SM City Laoag! This is a refreshing addition to the province, offering a premium movie experience like no other.

SM Cinema has unveiled six brand-new theaters, providing moviegoers with more options to sit back, relax, and enjoy the latest blockbusters. Here’s what you can expect:

For those who prefer a classic movie experience, the four regular cinemas are spacious, comfortable, and designed to ensure that every seat in the house is perfect for catching the action on screen.

No movie experience is complete without snacks! Snack Time at SM Cinema offers a variety of treats to satisfy your cravings while you watch. From buttery popcorn to savory fries, creamy ice cream, and more, you’ll have all your favorites within reach.

The opening of these new theaters at SM City Laoag is a game-changer for residents of Ilocos Norte. It’s the first time the province has seen a cinema of this caliber, and it provides locals with the kind of top-notch movie experience usually found in major urban areas.

With luxurious seating options at the Directors Club and the fun, family-friendly vibes of the regular cinemas, there’s something for everyone. Whether you’re planning a date night, a family outing, or just catching the latest blockbuster with friends, SM Cinema at SM City Laoag promises an unforgettable movie experience.

So, what are you waiting for? Grab your tickets, pick up some snacks, and get ready to enjoy the big screen right here in Ilocos Norte!

The nationwide pop-up booth is set to reach central business districts, schools, transport terminals, and major events, where Jollibee will set up interactive activities, offering customers a chance to try the deliciously rich choco-coffee blend of Jollibee Iced Mocha for free.

Each booth features a fun roulette game where participants have the chance to win exciting prizes by simply posting a photo from the event on their social media using the hashtag #JollibeeCoffeeBlends.

The surprise store visit was a hit with customers, who were thrilled to meet Atasha in person as she joined Jollibee in handing out free cups of Iced Mocha. Guests enjoyed quick selfies and fun interactions as Atasha encouraged everyone to try her favorite Jollibee Coffee Blend.

“Moments like these are what Jollibee is all about – bringing joy to our customers in fun and unexpected ways,” said Pamela Cruz, Marketing Director of Jollibee Philippines. “We’re excited for more people to discover how our Iced Mocha has that choco-coffee blend that many people will love.”

Stay tuned— the Jollibee Coffee Blends Pop-up might visit your city next.

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