Key Principles of "SIGURADONG SOLANE"

The campaign centers around three pillars of safety and quality assurance:

1. Auto Shut-Off Feature
Solane’s innovation in safety is evident in its “De Salpak” tank design. These tanks are equipped with an auto shut-off regulator mechanism, which halts the flow of LPG in the event that the hose is accidentally disconnected. This feature significantly reduces the risk of accidents, making LPG usage at home safer for families.

2. Guaranteed Correct Weight
Transparency and accuracy are vital to any transaction, especially when it comes to LPG. Solane promises tanks that contain the exact weight indicated, ensuring consumers get their money’s worth. Correct weight guarantees not only value but also adherence to safety standards since underfilled or overfilled tanks can pose risks.

3. Well-maintained LPG Tanks
Solane understands that safety isn’t limited to advanced features—it’s also about delivering well-maintained products. The company strictly follows industry standards in maintaining LPG tanks, ensuring consumers receive safe and reliable products every time they choose Solane.

Consumer-Centric Safety Commitment
Pia Bernabe, Senior Brand Manager of Solane LPG, emphasizes the importance of putting customers first:

“With Solane, we promise to deliver not just a product but complete peace of mind. That’s why safety is at the core of everything we do.”

Bernabe added that the campaign aims to empower consumers to make informed decisions:

“Through our 'SIGURADONG SOLANE' campaign, we’re empowering consumers to be discerning and vigilant when choosing their LPG—to choose yung sigurado.”

SAFE and SULIT: Breaking Down Solane’s Value
Through the “SIGURADONG SOLANE” campaign, Solane reiterates two key benefits:

• Safe sa disgrasya – Protection against accidents through advanced safety features.
• Safe sa gastos – Cost-effective LPG products that deliver true value for every peso spent.

This dual assurance provides peace of mind to customers concerned about both safety and budget, making Solane a trusted partner in every Filipino home.

Widespread Rollout Through Multiple Platforms
Solane is reaching out to a broader audience with the campaign by utilizing various communication channels:

• Social Media: Engaging posts and educational content to spread awareness about LPG safety.
• Digital Platforms: Informative videos, blogs, and interactive content to reach users online.
• On-ground Activations: Community interactions and demonstrations to bring the message closer to the people.

Through these efforts, Solane reinforces its brand as a household name synonymous with integrity, safety, and reliability.

Watch “SIGURADONG SOLANE” Campaign Video
For a deeper look at how Solane is changing the LPG landscape in the Philippines, check out the full campaign video on Facebook: Watch Here.